This policy explains what information Life Advance Fitness ("LAF," "we," "us") collects through www.lifeadvancefitness.com, your account, your bookings and the gym. It also covers how we use that information, who we share it with, and the choices you have.
What we collect
Your account. When you sign up, we collect your first and last name, your email address and the plan you choose. Memberstack runs our accounts and handles your password, so we never see it. If you sign in with Google, Google shares basic profile details with us, such as your name and email address.
Text messages. If you choose to get texts from us, we collect your mobile number, your choice and the date you made it.
Payments. Stripe processes every payment. We never receive or store your full card number. Stripe shares limited details with us, such as your name and email, what you bought, the amount, whether the payment went through, and your card type and last four digits.
Bookings. When you book a class or buy a class pack or plan on this site, we keep a record of the classes you book, cancel and attend, your class credits, any waiting-list places and your payments, linked to your account. When you book a consultation or a training session through Calendly, we receive your name, your email, the time you booked and your answers to any booking questions.
Website forms. Webflow Forms handles the forms on our site:
- Contact: your name, email and message.
- Personal-training inquiry: your name, email and phone, what you're interested in, your goals, and when and how often you'd like to train.
- Careers: your name, email and phone, the role you want, your experience and certifications, and an optional link you choose to add.
- Newsletter: your email.
- Member check-ins: what you write, your name and profile photo, and which member account sent it.
- Profile photo: the photo you add in your dashboard settings, if you add one. It's stored by our membership provider and shown with your check-ins.
Please don't send detailed medical information through website forms. Share it with your trainer in person instead.
Chat. If you use the chat on our site, which LeadConnector (HighLevel) provides, we receive your messages and any contact details you type in, such as your name, email or phone.
Analytics and cookies. We use Google Analytics 4 and Google Tag Manager to see how people use the site: which pages they visit, how long they stay, their browser and device, their approximate location and how they found us. These tools use cookies and similar technology. Memberstack uses cookies or browser storage to keep you logged in. Stripe, Calendly and the chat may set their own cookies when they load. We don’t use advertising or remarketing tags. If that changes, we’ll update this policy first.
At the gym. Our key fob system may record when each fob is used, and we keep the waivers and forms you sign at the gym. We use these records to run the gym safely and keep them only as long as we need them.
How we use it
We use your information to:
- set up and run your account and membership;
- take payments and manage your subscription;
- schedule and manage your classes and sessions;
- answer your questions and personal-training inquiries;
- review job applications;
- send the newsletter, if you signed up for it;
- text you about classes, schedule changes and reminders, and now and then ask for a review, if you’ve opted in;
- show check-ins on the site;
- manage key fob access to the gym;
- see what's working on the site and improve it;
- keep the site, the gym and our members safe, prevent fraud, and meet our legal and tax obligations.
We'll also email you about your account, bookings and billing. These emails aren't marketing, so you'll still get them if you unsubscribe from the newsletter.
We don't sell your personal information.
Text messages
Texts from LAF are opt-in. If you tick the text box when you sign up or in Profile and settings, we’ll text the mobile number you give us about classes, schedule changes and reminders, and now and then we’ll ask for a review. Message frequency varies. Message and data rates may apply.
Reply STOP to any text to opt out, or untick the box in your settings. Reply HELP for help, or call 484-273-2156. You don’t have to agree to texts to join or to buy anything.
Who we share it with
We share information only with the services that help us run LAF:
- Webflow hosts the website, receives form submissions and runs class booking.
- Memberstack stores accounts and memberships.
- Stripe processes payments and runs the billing portal.
- Calendly handles personal-training and consultation bookings.
- Google provides Analytics, Tag Manager and Google sign-in.
- LeadConnector (HighLevel) runs the website chat.
- The text-message service we use sends our texts.
- The email service we use sends the newsletter.
Each service handles your information under its own privacy policy. LAF staff and trainers see only what they need to do their jobs, such as your trainer seeing your bookings.
Your mobile number and text-message consent are never shared with third parties or affiliates for marketing. Only the service that sends our texts uses your number, and only to send them.
Check-ins on the board are public, so anyone who visits the site can see them.
We may also share information when the law requires it, to protect someone's safety, or as part of selling or transferring the business.
How long we keep it
- Account information: while your account is open. After you delete your account, some records stay with Stripe and in our booking history, because we need payment records for tax and accounting.
- Form submissions and job applications: as long as we need them to answer you or fill the role.
- Check-ins: while they're on the site. We'll remove one when you ask.
- Chat messages: as long as we need them to answer you.
- Analytics: Google Analytics keeps data for up to 14 months.
Your choices
- Cancel a plan: go to your dashboard and choose Manage plan and billing.
- Update your details: use Profile and settings in your dashboard.
- Delete your account: you can delete your account yourself from Profile and settings in your dashboard. Cancel any paid plan first, through Manage plan and billing.
- Unsubscribe: use the unsubscribe link in any newsletter email, or contact us.
- Stop texts: reply STOP to any text from us, or untick the text box in Profile and settings.
- Remove a check-in: contact us and we'll take it down.
- See, correct or delete your data: contact us and we’ll take care of it as soon as we can.
- Cookies: you can block or clear cookies in your browser settings, and Google offers a browser add-on that opts you out of Google Analytics.
- Google sign-in: you can remove LAF's access in your Google Account settings.
Children
Our website isn't meant for children under 13, and we don't knowingly collect personal information from them. If you think a child under 13 has given us information, contact us and we'll delete it. If you’re under 18, a parent or guardian must agree to our terms for you.
Security
We use established services for accounts and payments, and the site runs over a secure (HTTPS) connection. LAF never handles your full card number. No system is perfectly secure, so use a strong password, keep it private, and tell us right away if you think someone has gotten into your account.
Changes to this policy
We may update this policy as our services change. When we do, we'll post the new version here with a new effective date, and we'll email members about any significant change.
Contact us
- Life Advance Fitness
- 436 State Avenue, Emmaus, PA 18049
- Phone: 484-273-2156
- Message: our contact form
- Website: www.lifeadvancefitness.com